Defining the Publisher's Role


Publishers are entrepreneurs whose business involves acquiring the proprietary rights in a product or production, preparing it in various forms for introduction or publishing to a target. The target market can be private or public. Publishing intrinsically involves the acquisition and marketing of the primary Intellectual Properties (I.P.s.), copyrights, trademarks, servicemarks, patents and industrial secrets. In modern economies publishing is also greatly dependent on the secondary forms of Intellectual Properties in the form of licenses to use or convey the primary I.P.s..

To effectively accomplish this mission a publisher must be skilled at many things. first the publisher must be an excellent researcher to discover the valuable opportunities within his desired field of activity. By necessity a publisher must also be a consummate investor who searches out opportunities and invests his time and resources. His investment skills are essential because without them he must become the ultimate creator of all of the original Intellectual Properties he seeks to possess. No one publisher can effectively be the creator of all he aspires to publish and therefore he must invest in the creations of others in order to compete and be successful in the various publishing industries. A publisher must therefore be the ultimate deal maker because in acquiring the proprietary rights he needs to operate. He must understand how to negotiate and trade in his desired field of investment activity. He must be skilled at negotiating and trading in order to be a successful investor. The publisher however, is far more than an investor who simply invests and does not actively participate in the development of a product. A publisher participates in the development of the product. He must be a visionary to understand, prepare and shape the products he discovers into a marketable entity or entities. A publisher must be adept at marketing. The publisher must also be able to develop or access some means of distributing and or retailing the product. Finally a successful publisher must be the ultimate collaborator. Collaboration is essential within the modern economy where mergers and acquisitions abound, and national borders, geographical and other impediments to trade are fast disappearing. A publisher is therefore at one and the same time, many things to many people. He is in effect the ultimate businessman.

Usually people think of publishers as being associated with literary matters, books, magazines etc.. However in modern times the term has been used to define a myriad of activities encompassing various aspects of the definition above. Music publishers have been around almost as long as literary publishers. In more modern times the software developer or publisher has been recognized and has become perhaps the most financially successful of all. Now we have Internet publishers.

The Hannaian publishing system has taken all of these aspects into fold and embraced the concept of publishing in its most generic sense. A Hannaian Publisher is all of the above including the publishing of any product or invention encompassing proprietary processes and rights which are capable of being a valuable commodity in the modern marketplace.

Hannaian publishing affiliates should strive to own and control in whole or in part the proprietary rights embodied in primary and secondary Intellectual Properties. They should develop systems to "publish" these entities in order to derive the ultimate profit from them. They should collaborate with and assist the Hannaian companies and other fellow Hannaian publishing affiliates in their publishing activities. Finally, whether they condense and publicly identify their role as a "Publisher", "Investor", or "Trader", it should always be remembered that to be a "successful" Publisher, Investor or Trader, one must strive to be the ultimate "businessman" or "businesswoman".

 

For Further details of the Hannaian Business network and its associated business opportunities visit the Business Opportunities Section of the Hannaian Publishing Website at http://www.hannaian.com/distribr.htm

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