Publishers are entrepreneurs whose business
involves acquiring the proprietary rights in a product or
production, preparing it in various forms for
introduction or publishing to a target. The target market
can be private or public. Publishing intrinsically
involves the acquisition and marketing of the primary
Intellectual Properties (I.P.s.), copyrights, trademarks,
servicemarks, patents and industrial secrets. In modern
economies publishing is also greatly dependent on the
secondary forms of Intellectual Properties in the form of
licenses to use or convey the primary I.P.s..
To effectively accomplish this mission a publisher
must be skilled at many things. first the publisher must
be an excellent researcher to discover the valuable
opportunities within his desired field of activity. By
necessity a publisher must also be a consummate investor
who searches out opportunities and invests his time and
resources. His investment skills are essential because
without them he must become the ultimate creator of all
of the original Intellectual Properties he seeks to
possess. No one publisher can effectively be the creator
of all he aspires to publish and therefore he must invest
in the creations of others in order to compete and be
successful in the various publishing industries. A
publisher must therefore be the ultimate deal maker
because in acquiring the proprietary rights he needs to
operate. He must understand how to negotiate and trade in
his desired field of investment activity. He must be
skilled at negotiating and trading in order to be a
successful investor. The publisher however, is far more
than an investor who simply invests and does not actively
participate in the development of a product. A publisher
participates in the development of the product. He must
be a visionary to understand, prepare and shape the
products he discovers into a marketable entity or
entities. A publisher must be adept at marketing. The
publisher must also be able to develop or access some
means of distributing and or retailing the product.
Finally a successful publisher must be the ultimate
collaborator. Collaboration is essential within the
modern economy where mergers and acquisitions abound, and
national borders, geographical and other impediments to
trade are fast disappearing. A publisher is therefore at
one and the same time, many things to many people. He is
in effect the ultimate businessman.
Usually people think of publishers as being associated
with literary matters, books, magazines etc.. However in
modern times the term has been used to define a myriad of
activities encompassing various aspects of the definition
above. Music publishers have been around almost as long
as literary publishers. In more modern times the software
developer or publisher has been recognized and has become
perhaps the most financially successful of all. Now we
have Internet publishers.
The Hannaian publishing system has taken all of these
aspects into fold and embraced the concept of publishing
in its most generic sense. A Hannaian Publisher is all of
the above including the publishing of any product or
invention encompassing proprietary processes and rights
which are capable of being a valuable commodity in the
modern marketplace.
Hannaian publishing affiliates should strive to own
and control in whole or in part the proprietary rights
embodied in primary and secondary Intellectual
Properties. They should develop systems to "publish"
these entities in order to derive the ultimate profit
from them. They should collaborate with and assist the
Hannaian companies and other fellow Hannaian publishing
affiliates in their publishing activities. Finally,
whether they condense and publicly identify their role as
a "Publisher", "Investor", or "Trader", it should always
be remembered that to be a "successful" Publisher,
Investor or Trader, one must strive to be the ultimate
"businessman" or "businesswoman".